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When appending data to links via Web Analytics Connector, which parameter should be used to track subscriber behavior?
What parameter should a developer include to ensure the MobileConnect Contactis tied to the Email Contact when making a QueueMO call for an existing email subscriber?
A developer wants to create a Send LogData Extension to increase efficiency with tracking email sends.
Which two best practices should the developer remember when configuring the Send Log Data Extension? Choose 2 answers
A developer needs to import a file nightly that will be used for multiple SQL Query Activities. The file could arrive any time between 2 a.m. and 5 a.m., and one of the requirements is that there is a unique file name for each import, rather than overwriting the file on the FTP site.
Which action should be configured?
A developer wants to extract tracking data from the Market Activity in the user interface.
Which option would be available to extract the data"?
A developer is building an integration with theMarketing Cloud API. Which configuration should be used for the API integration component in the associated Installed Package?
A developer created a landing page in CloudPages which return unique content when subscriber data is located on a related data extension. The developer does not know if all subscribers have rows in the related data extension, and want default content to render if no subscriber data is found on the related data extension. Which best practice should the developer follow to control the unique and default content?
Landing pagescan use which SSJS library? 1. Core LibraryZ. Platform Library 3. SSJS Library
A developer want to email a subscriber who is currently being processed for a Contact Deletion request. When could the Contact be reintroduced after a Contact Delete operation has started?
Certification Aid uses Marketing Cloud Connect and wants to create a lead capture form on a landing page. When a customer submits the form, a Lead record should be created in Salesforce. Which scripting language can be used for this? Choose 2.
A marketer is sending an email with dynamic content contained in a series of conditionals.
Which AMPscript function should be used to track the different versions of the content within the email?
A developer wants to configure performance tracking of the content dynamically created via AMPscript in an email. Which two steps should be performed to achieve this objective? Choose 2
NTO is using a mobile campaign to collect an email addresses of interested subscribers. Using AMPscript's API functions they will send a confirmation email when an email is texted into their short code. Which two objects are required tosuccessfully create a TriggerSend object? Choose 2
A developer created an email using the fasubjectLine variable as the subject line. Due to revisions, the developer declared <>subjectLine in multiple locations throughout the email, including:
Which subject line will be used at the time of deployment?
Which of the followingis a valid comment within an AMPscript code block? Choose 1.
A developer is building an integration with the Marketing Cloud API. In which two ways should the Client ID and Client Secret credentials be stored? Choose 2
A field value returned from a DE lookupcontains a tab-delimited list of values. Which AMPscript function could easily determine if a specific text string exist anywhere in the list?
Northern Trail Outfitters (NTO) uses a numeric identifier for Subscriber Key. Customer data is stored in a data extension with the Subscriber Key set as a Primary Key.
Which step is required for NTO when creating relationships for this data extension in Data Designer'
A developer is creating a custom preference center and wants to log unsubscribeevents from the CloudPage. Which set of parameters should be captured and provided to the LongUnsubEvent Execute Call to ensure accurate unsubscribe information?
A developer wants to review the available properties for using the DataExtensionField SOAP API object.
Where could the developer find this information
Northern Trail Outfitters has created subscriber attributes including AGE underProfile Manager within their Enterprise 2.0 account.
How would a developer retrieve subscribers over 30 years of age?
A developer is troubleshooting the cause of incomplete results in the link tracking data for an email send.
How should the RedirectTo AMPscript function be described as it relates to link tracking'
A doctor's office creates Populations for staff, patients and vendors. What is the maximum number of Populations that should be created to ensure performance?
A company has chosen to use the REST API for triggered sends, but they continue to get the following error during their testing: "Unable to queue Triggered Send request. There are no valid subscribers." They were informed that the SOAP API provides more information about the error, and found that their payload did not include a required data extension field.
Which element of the SOAP API response provides this level of detail?
An UpdateDE AMPscript function is used to update a column value in a data extension row when an email is sent. The emailis being sent to 250,000 subscribers, but the user decides to cancel the send during the sending process and only 400 emails are sent.
How many subscriber rows would be affected by the UpdateDE function?
A developer wants to set a variable to use a field from a Sendable Data Extension.
Which two options could be used in an AMPscript block to set the variable as a 'First Name" field from a Sendable Data Extension usedto send the email? Choose 2 answers
A marketer is troubleshooting why an email send's tracking information is not available in Sales Cloud. The marketer confirms MarketingCloud Connect is installed properly. What should be confirmed next to continue troubleshooting the send's tracking information?
A developer used LookupRowsto retrieve data when building a dynamic email.
What should be the next step before using this rowset within a FOR loop?
New subscribers at Northern Trail Outfitters (NTO) are added to a data extension. NTO would like to send these subscribers a welcome series with Journey Builder.
What would allow the data extension to be selected for journey entry'
A particular data extension need to be configured to store six months of data.
How shoulddata retention be added to the data extension in Email Studio?
A company needs to retrieve a large number of rows from a data extension via the API.
Which two solutions would optimize the performance?
Choose 2 answers
A developer wants to build an audience by identifying subscribers who opened a specific email. Which query should the developer use?
A developer uses the messageDefinitionSends REST API endpoint to send a triggered send email. This method returns a 202 (success) response code. How could the developer validate if the email was successfully sent?
A marketer from Cloud Kicks wants to make sure no email from their welcome journey getssent to their competitor at Rainbow Run.
Which two best practices should the developer use when setting up the Send Email Activity in the welcome journey?
Choose 2 answers
Northtrn Trail Outfitters (NTO) wants to import a data file. It will be uploaded at regular intervals to their Enhanced FTP Account where an automation will import the file Into a data extension. NTO requires the file to be encrypted.
Which two file encryption options are supported when importing data files to Marketing Cloud?
Choose 2 answers
A developer wants a link to be dynamic based on subscriber attributes. Rather than create numerous links, the developer uses AMPscript to set the link's value as a variable. The variable will be used within the tag. What should thedeveloper do within the tag to ensure clicks are tracked for the variable? Choose 2
How can subscriber, system, and sendable Data Extension attributes be referenced for content personalization using SSJS? Choose 1.
A developer needs to push real-time updates of the company's product catalog to a data extension.
Which two API options are available? Choose 2 answers
A developer needs to add From Addresses to Marketing Cloud and wants to ensure they are verified before being used for sending.
Which tworoutes would allow this?
Choose 2 answers
A marketing director at Northern Trail Outfitters wants to analyze the Send, Click, and Open Data Views. Which activities should the developer build togenerate the data before transferring it to the SFTP?
From which business unit could the Contact Delete feature be used within an Enterprise 2.0 account?
A developer needs to import a file into a data extension which contains transactional data. The file includes a column labeled Purchase_Price with values varying from '$.05' to '$100'.
What Data Type should be used to prevent loss of data'
A developer wants to retrieve a row of data from a data extension using the SOAP API. Which API Object should be used for this call?
A developer is writing a query to select unique subscribers who opened any emails sent since the beginning of the previous day.
Which querywould provide that result?
A)
B)
C)
Certification Aid wants to update Contact data stored in a Data Extension using the REST API. What is required to achieve this? Choose 1.
Northern Trails Outfitters (NTO) developers want to use the Transactional Messaging API to send email receipts to customers.
What is the first step required to send using the API?
Northern Trail Outfitters (NTO) wants to prevent competitors fromreceiving a coupon email. They also want to capture email addresses of competitors who are included in the targeted audience.
Which feature could NTO use to prevent the coupon from being sent and report the email addresses skipped?
A developer wants to populate a data extension with information about all emails deployed in the last seven days. The data extension needsto contain JobID, EventDate, and the counts of how many emails were sent with each JobID.
Which data view is required to gather this information?
NTO wants to exclude sending an email at send time to those with a record on the 'Exclude' Data Extension. The primary key on this data extension is Subscriber Key.
How would a developer write the Exclusion Script?
TESTED 18 May 2024
