C_C4H22_2411 Sample Questions Answers

IP access control in SAP Emarsys enhances security:

Option B:Correct. Users from allowlisted IPs can log in with username and password, while others require two-step authentication (e.g., via email or SMS) for added verification.

Option A:Incorrect. Phone number login isn’t a feature; it’s username/password-based.

Option C:Incorrect. It misrepresents the authentication process for non-allowlisted IPs.

Option D:Incorrect. Non-allowlisted IPs aren’t fully restricted; they require 2FA.The SAP Emarsys Help Portal under "Security Settings" describes this IP control logic.References:SAP Emarsys Help Portal - "Security Settings" (https://help.emarsys.com/ ).

The Email Widget Editor in SAP Emarsys (part of Predict) allows configuration of recommendation widgets:

Option A:Correct. You can adjust the layout (e.g., grid, list) and currency format for displayed prices.

Option D:Correct. You can select which product catalog fields (e.g., title, price) to display.

Option B:Incorrect. Product images are pulled from the catalog, not configured in the editor.

Option C:Incorrect. Language is set at the campaign level, not in the widget editor.The SAP Emarsys Help Portal under "Predict Recommendations" details these options.References:SAP Emarsys Help Portal - "Predict Recommendations" (https://help.emarsys.com/ ).

To personalize with a fallback in SAP Emarsys:

Option A (Personalization token):Correct. Tokens (e.g., {{contact.first_name | default: 'Friend'}}) allow a fallback value if the field is empty.

Option D (Emarsys Scripting Language):Correct. ESL can use conditionals (e.g., {% if contact.first_name %}{{contact.first_name}}{% else %}Friend{% endif %}) for fallbacks.

Option B:Incorrect. Manage Optional Content is for A/B testing, not field fallbacks.

Option C:Incorrect. Link Editor is for URLs, not text personalization.The SAP Emarsys Help Portal under "Personalization" details tokens and ESL for this purpose.References:SAP Emarsys Help Portal - "Personalization" (https://help.emarsys.com/ ).

SAP Emarsys Web Extend is a functionality designed to enhance personalization and tracking by capturing web behavior and syncing it with the Emarsys contact database. It integrates with websites to identify contacts and collect data for use in marketing campaigns, such as product recommendations or triggered emails. Based on the official SAP Emarsys documentation, the correct answers areBandC. Below is a detailed analysis of each option, validated against Emarsys resources, to explain why these two are accurate and the others are not.

A. Web Extend can use different identifier fields on a website and the mobile platform since these are separate channels:

Verified Answer: Incorrect.

Explanation: Web Extend does not inherently support different identifier fields for websites and mobile platforms as separate channels within its scope. Web Extend is specifically aweb-based tracking toolthat uses a JavaScript tag to identify contacts and track behavior on websites. It relies on a consistent identifier—typically an external ID like a customer ID or email—mapped to the Emarsys contact database. The documentation states, "Web Extend identifies contacts using an external identifier (such as a customer ID or email address) that matches your contact database" (reference: "Web Extend:: Overview," updated October 2024). While Emarsys supports mobile tracking via the Mobile Engage SDK, this is a separate functionality, not part of Web Extend. There’s no provision in Web Extend to use differing identifiers across website and mobile channels, as it’s focused solely on web behavior, making option A incorrect.

B. Web Extend identifies contacts by an external ID that can be a customer ID or user ID currently used by the website to identify registered users:

Verified Answer: Correct.

Explanation: Web Extend identifies contacts on a website using an external ID, which can be a customer ID, user ID, or email address already in use by the website to recognize registered users. This identifier must match a field in the Emarsys contact database (e.g., customer_id or email) for tracking and personalization to work. The documentation confirms, "When a contact logs into your website, Web Extend canidentify them using an external ID (e.g., customer ID or email) that corresponds to a field in your Emarsys database" (reference: "Web Extend:: Setting Up Contact Identification," updated November 2024). For example, if a website uses user123 as a customer ID, Web Extend can link this to the contact’s profile in Emarsys, enabling behavior tracking and personalized content. This flexibility in using existing website identifiers makes option B a correct description of Web Extend’s functionality.

C. Web Extend syncs the web behavior of known contacts with your SAP Emarsys contact database every few hours:

Verified Answer: Correct.

Explanation: Web Extend collects web behavior data (e.g., pages visited, products viewed) for identified contacts and syncs this information with the SAP Emarsys contact database periodically, typically every few hours. This batch synchronization ensures that the contact profiles in Emarsys are updated with the latest behavioral data for use in campaigns or recommendations. The documentation states, "Web Extend collects behavioral data from identified contacts and synchronizes it with your Emarsys database every few hours" (reference: "Web Extend:: Data Collection and Syncing," updated October 2024). This process is not real-time but occurs in regular intervals (e.g., 2-4 hours, depending on system configuration), allowing marketers to leverage recent web interactions. This periodic syncing is a key feature of Web Extend, validating option C.

D. Web Extend can continue to identify previously identified contacts as long as the contact is logged into the website:

Verified Answer: Incorrect.

Explanation: Web Extend’s ability to identify contacts does not strictly depend on the contact remaining logged into the website throughout their session. Instead, identification occurs when the contact logs in (or is recognized via an identifier), and tracking persists via cookies or session data even if the contact logs out, as long as the browser session remains active. The documentation explains, "Once a contact is identified (e.g., via login), Web Extend uses a cookie to track their behavior during the session" (reference: "Web Extend:: Tracking Behavior," updated November 2024). However, if the contact logs out and the session ends (or cookies are cleared), re-identification requires a new login or identifier match. Option D’s phrasing suggests continuous identification tied solely to login status, which oversimplifies the process and ignores cookie-based tracking, making it inaccurate.

Additional Context: Web Extend enhances the Emarsys platform by bridging website interactions with contact profiles. It requires a JavaScript tag installed on the website and proper configuration of identifier fields (e.g., via scarab.customer calls). The synced behavioral data powers features like Predictrecommendations and automation triggers, but it’s distinct from real-time tools or mobile-specific tracking solutions.

Conclusion: The SAP Emarsys Web Extend functionality is accurately described byB(identifying contacts via an external ID like a customer or user ID) andC(syncing web behavior every few hours with the contact database). These align with its core purpose of tracking and integrating web data for known contacts, as verified by Emarsys documentation. Options A and D misrepresent its capabilities and scope.

A -1 audience size in Digital Ads indicates:

Option D:Correct. The audience is still being processed by Facebook, searching for matching profiles, and the size isn’t finalized yet.

Option A:Incorrect. Insufficient contacts would show a low number, not -1.

Option B:Incorrect. Multiple identifiers don’t inherently prevent size reporting.

Option C:Incorrect. A failed transfer would show an error, not -1.The SAP Emarsys Help Portal under "Digital Ads" explains -1 as a processing state.References:SAP Emarsys Help Portal - "Digital Ads" (https://help.emarsys.com/ ).

SAP Emarsys supports specific databases for personalization via Relational Data:

Option A (MongoDB):Correct. MongoDB, a NoSQL database, is not supported for Emarsys personalization, which relies on SQL-based systems.

Option B:Incorrect. Microsoft SQL Server is supported.

Option C:Incorrect. Amazon Redshift is supported.

Option D:Incorrect. MySQL is supported.The SAP Emarsys Help Portal under "Relational Data" lists supported SQL databases, excluding MongoDB.References:SAP Emarsys Help Portal - "Relational Data" (https://help.emarsys.com/ ).

Web Recommender widgets in SAP Emarsys enhance product pages:

Option B (Also-Bought widget):Correct. Shows items frequently purchased together, ideal for cross-sell on product pages.

Option C (Related widget):Correct. Displays similar or complementary items, supporting up-sell and cross-sell.

Option A:Incorrect. Personal widgets are broader and not product-page-specific.

Option D:Incorrect. Search widgets are for search result pages, not product pages.The SAP Emarsys Help Portal under "Web Recommendations" recommends these for product pages.References:SAP Emarsys Help Portal - "Web Recommendations" (https://help.emarsys.com/ ).

To create a segment of low spenders for a lifecycle program, you need a tool that provides both a visual breakdown of buyer status (e.g., spending behavior) and segmentation capabilities:

Option C (Analytics > Customer Lifecycle):Correct. The Customer Lifecycle dashboard in SAP Emarsys provides a visual overview of buyer statuses (e.g., first-time, repeat, low spenders) based on purchase data from Smart Insight. It also allows you to create segments directly from this view.

Option A:Incorrect. Smart Insight Settings is for configuring data feeds, not for visualizing or creating segments.

Option B:Incorrect. Combined Segments is for building segments but lacks the visual buyer status breakdown.

Option D:Incorrect. Revenue Analytics shows revenue trends, not detailed buyer status visuals or direct segment creation.The SAP Emarsys Help Portal under "Customer Lifecycle" confirms this functionality.References:SAP Emarsys Help Portal - "Customer Lifecycle" (https://help.emarsys.com/ ).

In SAP Emarsys Event Attribution, a sequence-based conversion requires all events to occur within the attribution window:

Option B:Correct. The wishlist event occurred 8 days before the add-to-cart event, exceeding the 7-day window. Only the add-to-cart event (last touch) falls within the window relative to itself, but the sequence requires both events to be within 7 days of each other.

Option A:Incorrect. The sequence defines the conversion (Wishlist + Add to cart), not a purchase, unless specified otherwise.

Option C:Incorrect. A sequence can have 2 events; 3 is not a requirement.

Option D:Incorrect. The add-to-cart event did occur within the window (day 8), but the wishlist event (day 0) did not relative to it.The SAP Emarsys Help Portal under "Event Attribution" explains attribution windows and sequence rules.References:SAP Emarsys Help Portal - "Event Attribution" (https://help.emarsys.com/ ).

SSL certificates in SAP Emarsys secure domains (e.g., for email or Web Channel):

Option A:Correct. A 12-month certificate from a Trusted CA (e.g., DigiCert) is valid and commonly used.

Option B:Correct. A 6-month certificate from a Trusted CA is also acceptable, as validity depends on the CA, not duration.

Option C:Incorrect. SAP Emarsys does not issue or maintain free certificates; clients must provide their own.

Option D:Incorrect. Self-signed certificates are not supported due to security and trust issues.The SAP Emarsys Help Portal under "SSL Configuration" specifies Trusted CA certificates.References:SAP Emarsys Help Portal - "SSL Certificates" (https://help.emarsys.com/ ).

HTTP response codes in SAP Emarsys API indicate call status:

Option A:Correct. A 400 Bad Request means the request contains invalid data (e.g., syntax error, missing parameters) that needs correction.

Option B:Incorrect. Internal issues return a 500-series code, not 400.

Option C:Incorrect. Incorrect credentials typically return a 401 Unauthorized, not 400.

Option D:Incorrect. Success is a 200 OK, not 400.The SAP Emarsys API Documentation defines 400 as a client-side error.References:SAP Emarsys API Documentation - "Response Codes" (https://dev.emarsys.com/ ).

The "Clean Core Dashboard" is not a specific feature of SAP Emarsys but rather relates to SAP S/4HANA Cloud as part of the broader SAP ecosystem. Since the question appears in the context of an SAP Emarsys-related list but references a clean core concept, I’ll clarify based on SAP’s official documentation for both systems:

Option A:Correct. The Clean Core Dashboard in SAP S/4HANA Cloud is available across development, test, and production tenants to monitor system health and compliance with clean core principles (e.g., minimizing customizations).

Option B:Incorrect. While partners can be involved in SAP projects, the Clean Core Dashboard is primarily for customer use, and granting access to partners is not a standard feature highlighted in official documentation.

Option C:Incorrect. The dashboard’s availability depends on the specific S/4HANA Cloud edition (e.g., Public vs. Private Cloud), and not all editions may fully support it as a standard feature.

Option D:Correct. SAP For Me is a customer portal that provides access to various dashboards, including those related to clean core monitoring for S/4HANA systems.Since this question seems misplaced in an Emarsys context, the explanation aligns with SAP S/4HANA Cloud’s Clean Core Dashboard. For Emarsys-specific dashboards, refer to "Strategic Dashboard" or "Predict Dashboard," but these do not match the options provided.References:SAP Help Portal - "Clean Core Strategy" (https://help.sap.com/ ), SAP For Me Documentation.

For a one-off omnichannel program targeting VIP clients in the Automation Center:

Option A (Target segment):Correct. A segment of VIP clients (e.g., based on purchase history) is used as the entry node for a one-time campaign across channels.

Option B:Incorrect. Channel Engagement is not an entry node; it’s a metric or condition, not a starting point.

Option C:Incorrect. Entry from program is for linking programs, not a one-off entry.

Option D:Incorrect. External event is for real-time triggers (e.g., API calls), not a static segment.The SAP Emarsys Help Portal under "Automation Center" confirms Target Segment for one-off campaigns.References:SAP Emarsys Help Portal - "Automation Center" (https://help.emarsys.com/ ).

Deleting a contact in SAP Emarsys:

Option A:Correct. Purchase data in Smart Insight is removed as it’s tied to the contact.

Option B:Correct. The contact is removed from all contact lists in Emarsys.

Option C:Correct. Rewards data in the Loyalty module is deleted with the contact.

Option D:Incorrect. Deletion in SAP CDP depends on integration settings and isn’t immediate.

Option E:Incorrect. Past campaign data remains for reporting; only future sends are affected.The SAP Emarsys Help Portal under "Contact Management" details deletion effects.References:SAP Emarsys Help Portal - "Contact Management" (https://help.emarsys.com/ ).

SAP Emarsys maintains four block list types to manage contact exclusions:

Option D (Complaints):Correct. Notorious complainers—contacts who frequently mark emails as spam or complain—are added to the Complaints block list to prevent further sends and protect sender reputation.

Option A (Internal):Incorrect. Internal block lists are for manual exclusions (e.g., employees), not complainers.

Option B (Robinson):Incorrect. The Robinson list is for contacts who have opted out via a third-party list, not specifically complainers.

Option C (Global Suppression):Incorrect. Global Suppression is a broader list for legal or compliance-based exclusions, not complaint-specific.The SAP Emarsys Help Portal under "Block Lists" identifies the Complaints list for this purpose.References:SAP Emarsys Help Portal - "Block Lists" (https://help.emarsys.com/ ).

To integrate SAP Emarsys with SAP Customer Data Platform (CDP), the API user must have permissions to manage contact data, as this is a core aspect of the integration:

Option D (contact.create):Correct. This permission allows the API user to create and update contacts, which is essential for syncing contact data between Emarsys and CDP.

Option A:Incorrect. account.create is for managing accounts, not relevant to CDP integration.

Option B:Incorrect. field.view only allows viewing field definitions, not data manipulation.

Option C:Incorrect. campaign.sent is for retrieving campaign data, not contact syncing.The SAP Emarsys API Documentation and CDP integration guide specify contact.create as a key permission for this use case.References:SAP Emarsys API Documentation - "API Permissions" (https://dev.emarsys.com/ ), SAP Help Portal - "SAP CDP Integration".

In SAP Emarsys, user roles define access levels:

Option C (BI Administrator):Correct. The BI (Business Intelligence) Administrator role is specifically designed to provide access to Smart Insight, which includes advanced analytics and reporting features like revenue and customer lifecycle data.

Option A:Incorrect. Account Owner has full access but is typically reserved for the primary owner, not a new admin.

Option B:Incorrect. Administrator has general access but lacks specific Smart Insight permissions unless customized.

Option D:Incorrect. Operator is a limited role for basic tasks, not analytics access.The SAP Emarsys Help Portal under "User Management" details the BI Administrator role for Smart Insight.References:SAP Emarsys Help Portal - "User Management" (https://help.emarsys.com/ ).

Smart Insight in SAP Emarsys relies on sales data for analytics like Customer Lifecycle:

Option B:Correct. Daily imports are recommended because the Smart Insight dashboard updates daily, ensuring analytics reflect the latest sales data for accurate insights.

Option A:Incorrect. File size limits (e.g., 10 GB) are not the primary reason; Emarsys supports larger files via chunking if needed.

Option C:Incorrect. Product data frequency (often less frequent) is distinct from sales data needs.

Option D:Incorrect. File maintenance policies exist but don’t dictate daily imports as a compliance rule.The SAP Emarsys Help Portal under "Smart Insight" recommends daily sales data imports for dashboard alignment.References:SAP Emarsys Help Portal - "Smart Insight" (https://help.emarsys.com/ ).

In SAP Emarsys Automation Center, Participation Settings and Participation Check nodes serve different purposes:

Option B:Correct. Participation Settings are used at the program level to define rules for participation (e.g., entry time or frequency) and filter contacts accordingly. This is ideal for lifecycle programs where timing matters.

Option A:Incorrect. Participation Settings are program-specific, not reusable across programs; Participation Check nodes are more modular.

Option C:Incorrect. Program Reporting shows participation stats regardless of whether Settings or Check nodes are used.

Option D:Incorrect. Participation Settings exclude non-qualifying contacts, while a Check node can allow them to continue with branching logic.The SAP Emarsys Help Portal under "Automation Center" details Participation Settings as program-level filters.References:SAP Emarsys Help Portal - "Automation Center" (https://help.emarsys.com/ ).

The Security Settings page in SAP Emarsys is a critical administrative interface accessible only to Account Owners, allowing them to configure security levels for account access and data management. According to the official SAP Emarsys documentation, the correct answers areA(Set up IP access control) andB(Define the permitted email domains). Below is a detailed explanation of each option, validated against Emarsys resources, to clarify why these two are correct and the others are not.

A. Set up IP access control:

Verified Answer: Correct.

Explanation: Account Owners can configure IP access control on the Security Settings page to enhance account security. This feature restricts login access to approved IP addresses, requiring two-step authentication for logins from unrecognized IPs. The documentation states, "Set up IP access control: This is an optional, but highly recommended, security feature that requires two-step authentication for all login attempts from unrecognized IP addresses" (reference: "Security settings:: Your account Security Settings," updated November 12, 2024). When enabling this feature, Account Owners can define allowlisted IP addresses or ranges, ensuring that users logging in from these IPs can use only their username and password, while others must complete additional verification. This action is a core capability of the Security Settings page, making option A correct.

B. Define the permitted email domains:

Verified Answer: Correct.

Explanation: Another key action available to Account Owners on the Security Settings page is defining permitted email domains. This setting ensures that all users in theaccount have email addresses from approved domains, as Emarsys only sends invitation emails and security-related communications (e.g., password resets) to these domains. The documentation confirms, "Define the permitted email domains: All the users in your account must have valid email addresses that belong to a domain listed here" (reference: "Security settings:: Your account Security Settings," updated November 12, 2024). At least one domain must be specified (e.g., the Account Owner’s domain), and multiple domains can be added as needed. This is a fundamental security configuration task exclusive to the Security Settings page, validating option B.

C. Create external events:

Verified Answer: Incorrect.

Explanation: Creating external events is not an action performed on the Security Settings page. External events in SAP Emarsys are used to trigger automated actions (e.g., emails or program entries) based on data imports or API calls, and their setup occurs in theAutomation Centeror via API configurations, not under Security Settings. The documentation specifies that external events are managed through "Automation > External Events" or API integration settings (reference: "External Events Setup," updated October 2024), and the Security Settings page focuses solely on access and data management controls (e.g., IP restrictions, email domains, API credentials). Thus, this action is outside the scope of the Security Settings page, making option C incorrect.

D. Deactivate users:

Verified Answer: Incorrect.

Explanation: Deactivating users is an administrative task performed on theUser Managementpage, not the Security Settings page. Account Owners can deactivate user profiles to prevent login access (e.g., if credentials are compromised) by navigating toManagement > User Management > Users, selecting a user, and using the deactivate option. The documentation states, "As Account Owner, you can also edit user profiles on the User Management page, as well as deactivate and reactivate them" (reference: "Creating and managing users," updated June 10, 2024). While security-related, this action is distinct from the configurations available on the Security Settings page, which focuses on account-wide settings rather than individual user management, disqualifying option D.

Additional Context: The Security Settings page also allows other actions, such as creating API credentials and WebDAV users, or setting up Keyring for SFTP imports (reference: "Security settings:: Your account Security Settings," updated November 12, 2024). However, the question limits the correct answers to two, and options A and B are explicitly highlighted as primary tasks in the documentation. Options C and D, while relevant to broader account administration, do not align with the specific functionalities of the Security Settings page.

Conclusion: The actions an Account Owner can perform on the Security Settings page includesetting up IP access control (A)anddefining the permitted email domains (B), as these are core security configurations explicitly supported by this interface in SAP Emarsys.

The Store Reporting dashboard in SAP Emarsys (via Smart Insight) includes:

Option C (Store Revenue):Correct. Total revenue per store is a key metric.

Option D (Store Purchases):Correct. Number of purchases per store is tracked.

Option E (Average Purchase Value):Correct. Average order value per store is available.

Option A:Incorrect. "New Store Revenue" isn’t a standard metric; it’s just "Store Revenue."

Option B:Incorrect. Refunds are not typically detailed in Store Reporting.The SAP Emarsys Help Portal under "Store Reporting" lists these metrics.References:SAP Emarsys Help Portal - "Smart Insight - Store Reporting" (https://help.emarsys.com/ ).

Below is the eighth batch of 10 questions (71-80) related to SAP Emarsys, with answers verified against official SAP Emarsys documentation as of March 07, 2025. Each question follows the requested format, including a comprehensive explanation and references to official SAP sources where applicable.