The marketing team at Cloud Kicks believes that adding a subscriber's first name to a subject line will improve open rates. They decide to test their hypothesis with a sample set in their next upcoming email. They want the test to automatically choose the winner based on highest open rate and then send the winning subject line to the remaining population.
Which feature should the associate use to execute these testing parameters?
A new marketing associate at Northern Trail Outfitters wants to learn how to use Marketing Cloud Engagement.
Which resource provides knowledge checks and community-centered assets?
A marketing associate at Cloud Kicks has a list of contacts that needs to be imported into a data extension which has the following three attributes:
•ContactID contains the unique identifier for the contact
•MobileNumber contains the mobile number of the contact
•EmailAddress contains the email address of the contact
Which option should the associate use as the primary key of the data extension to ensure no duplicates are included in the data?
The marketing team at Cloud Kicks wants to easily report the average open rate across all email sends from journeys this month.
What should a marketing associate use to retrieve this information?
A marketing associate at Northern Trail Outfitters (NTO) notices the number of hard bounces increased after the most recent send. Recently, NTO:
• Updated its Commercial Send Classification
• Incorporated a list of additional contacts gathered from an industry event into a sendable data extension
• Tested new subject lines in its email campaigns
What is causing the high bounce rate?
A marketing associate at Northern Trail Outfitters is sending out several different emails to contacts. After several attempts, the most recent email fails to send. The associate confirmed that all contacts are subscribed to receive emails and there are no issues with the email build.
Which email send status explains why the most recent email failed to send?
Management at Northern Trail Outfitters wants to run a new campaign and has asked the marketing associate to prepare a data extension. Some fields match a previous data extension, but some need to be added.
How should the marketing associate create the data extension?
What should a marketing associate use to identify a unique contact across various channels?
A marketing associate has a list of contacts that needs to be imported into a data extension from a text file.
Which type of data extension should the associate use to complete this task?
A customer complains to Cloud Kicks (CK) that they missed the seasonal sale email alerts. The customer is unsure if they unsubscribed themselves but has not received any emails from CK in the past 6 months.
Where should an associate view the status of the subscriber?
A marketing associate at Northern Trail Outfitters is preparing to send a promotional email and needs to send a test email to a specific stakeholder.
Which method should the associate use to send the email?
Management at Northern Trail Outfitters would like to start sending personalized emails to its customers.
Which tools should an associate use to accomplish this?
A marketing associate at Cloud Kicks notices that only half of the targeted recipients of a specific email send job successfully received the email. One of the targeted recipients notifies Cloud Kicks that they did not receive the email.
After checking the Subscriber Status, which All Subscriber List field should the associate check next?
An associate is tasked with setting up an email broadcast using a Single Send journey in Journey Builder. However, when defining the entry source, the specific data extension was not found.
How should the associate troubleshoot this issue?
Cloud Kicks is participating in an event partnering with athletic leagues and other sports retailers. The marketing team would like to collect consent to email attendees after the event.
What is the best practice to collect consent?
A marketing associate at Cloud Kicks wants to show different rule-based variations of content in an email based on a subscriber's interest.
Which content block should the associate use to create this content?
Under GDPR, which rights does the consumer have to the data collected by the business?
Northern Trail Outfitters is receiving numerous complaints from subscribers that they are unable to find a newsletter they signed up for. Tracking information is indicating the email server rejected the email.
Which status describes the issue?
A marketing associate needs to set up a promotional email for Cloud Kicks within the email send flow.
Which CAN-SPAM classification should the associate use?
Northern Trail Outfitters wants to ensure its subscribers receive communications that best fit their needs and wants.
Which options allow for a subscriber to opt-out within Marketing Cloud Engagement?
A marketing associate at Cloud Kicks is reviewing the Journey Health Panel in Marketing Cloud Engagement to learn about a journey.
Which components will the associate be able to see?