Pardot-Specialist Sample Questions Answers

Pardot landing page without a form

Pardot form

Pardot form handler

Third party form

It is a Static List

It is a Dynamic List

It is a CRM Visible List

It is a Public List

C

D

B

A

Adding a completion action to register prospects on the form.

Creating a segmentation rule to register prospects based on the form submission.

Creating an automation rule to register prospects based on the form submission.

Adding a form completion action as criteria for a dynamic list to be used as a recipient list.

An email that is recognized, but returned to the sender because the recipient's mailbox is full.

An email that is recognized, but returned to the sender because the mail server is temporarily unavailable

An email that was sent to a prospect marked as opted out because they visited the unsubscribe page.

An email that permanently bounced back to the sender because the address is invalid.

Email Domain

Company

Assigned user

Score

Contact Accounts

Lead Accounts

Persons Accounts

Pardot domains

Tracker domains

Mobile domains

Social media domains

Create an automation rule based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days.

Create a dynamic list based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days.

Create a completion action based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days.

Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days.

Pardot form

Pardot tacking code

Page actions

Custom redirects

Campaign reports

Landing Page reports

Form reports

Conversion reports

None of the abovec

Unsubscribing from an email

Printing an email

Clicking a link in an email

Opening an email

Forwarding an email

Landing page submission

Mapping new custom fields

Form submission

Opening an email

Immediately

Within 5 minutes

Within one hour

Within one business day

Setting how many prospects are allowed to match the repeating automation rule

Setting a date for when prospects can no longer match the repeating automation rule

Setting how many days must pass before a prospect can match the repeating automation rule

Setting the number of times a prospect can match the repeating automation rule

Download the report of the program.

Click on the step to view its report card.

Look at the tooltip above that step.

Pause the program and edit the step.

Completion actions based on email link clicks only execute once per prospect.

Completion actions based on link clicks do not trigger on unsubscribe links or email preference page clicks.

Completion actions based on email opens will retroactively apply if added after the email send.

Completion actions based on image file downloads only execute once per day.

Email clicks on the text version of the email are outperforming clicks on the HTML version of the email

High click rates indicates that the email subject line should be the focus of the email content.

Low click rates encourage the user to optimize content or link placement in other email sends.

High open rates indicates that prospects are interacting with the content.

Edit the scheduled email. select Wednesday for the new data, and save it

Edit the engagement studio program, select Wednesday for the new data, and save

Delete the engagement studio program and create a new program that is scheduled for Wednesday.

Delete the scheduled email and create a new email that is scheduled for Wednesday.

True

False

True

False

At form submission Pardot pings a database of known spammers and when a match is found automatically displays a reCAPTCHA.

At form submission Pardot pings a database of known prospects and when a match is found automatically displays a reCAPTCHA.

High-level metrics only for prospects waiting to complete each step

High-level metrics only for prospects who have completed the step

High-level metrics only for prospects who left the program at each step

High-level metrics only for prospects who have skipped each step

Enable HTTPS

Honeypot Technique

Dependent Fields

reCaptcha

The email contains a text version

The email contains at least one variable tag

The email uses dynamic content

The email designates a general or specific sender

The email contains an unsubscribe link

The prospects are added to the program, but do NOT start processing until the program is paused and restarted.

The prospects remain on the list, but are NOT added to the program until the next day.

The prospects are added to the program, but wait for a user to manually select them to process.

The prospects are added to the program and automatically start processing through the program.

Only pass on leads that are very active on your site no matter the company profile.

Implement a blended lead scoring and grading system.

Automatically assign all leads to sales reps in a round-robin system.

Add more landing pages and forms to your site to increase the number of conversion opportunities.

The wait time is paused and the prospect will finish the remaining wait time when the program resumes and process to next step.

The wait time continues to process and the prospect will immediately process to next step once the remaining wait time is fulfilled.

The wait time is paused and the prospect will immediately process to next step when program resumes.

The wait time continues to process and the prospect will immediately process to next step when program resumes.

Create an automation rule that adds prospects to a list with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Add the list as the recipient list to an engagement program that leads re-engaged prospects to a promotional offer.

Create a dynamic list that matches prospects with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Add the list as the recipient list to an engagement program that leads re-engaged prospects to a promotional offer.

Create a segmentation list that matches prospects with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Schedule a list email that includes a promotional offer to autosend every Friday going forward to re-engage prospects.

Create a dynamic list that matches prospects with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Schedule a list email that includes a promotional offer to autosend every Friday going forward to re-engage prospects

Updating a formula field in Salesforce

Updating a field on a Contact record that does not have an email address

Opening a one to one email

Making field changes to a Lead or Contact record

Page action

Custom redirect

Campaign tracking code

Landing page

The Opportunity must have the "Pardot" record type.

The Opportunity must be sourced by Pardot marketing activities.

The Opportunity must have a Contact Role that is syncing to a prospect in Pardot

The Opportunity must be created by a Sales user who is also a user in Pardot.

Send using the form’s completion actions.

Send using a segmentation rule.

Send using an engagement program.

Use a dynamic list to use as a recipient list on an email send.

Use the Simple Export option

Use the Express Export option

Copy and paste the information from the Prospect table into Excel.

You have to export all the fields. Pardot doesn't allow you to choose only the default fields.An Express Export includes all default prospect fields, scores, and grades but does not include custom fields.

%%opt_out%% or %%email_preference_center%%

%%unsubscribe %% or %% email_preference_ center %%

%%opt_out%% report_spam %%

%%unsubscribe % or %% opt_out %%

Total Submissions

Conversions

Total clicks

Unique Submissions

The prospect will start the program over at the beginning after waiting one day.

The prospect will not restart the program; prospects can only process through once.

The prospect will start the program over at the beginning immediately.

The prospect will not restart the program; they have reached the maximum number of repeats.

Rule

End

Trigger

Action

The list is archived to the Recycle Bin and the deleted prospect is restored.

The list is not deleted because it contains active prospects.

The list and the two remaining prospects are archived to the Recycle Bin.

The list is archived to the Recycle Bin, but the two remaining prospects are not deleted.

Progressive Profiling

Always display even if previously completed

reCaptcha

Dependent Fields

Use an automation rule to automatically add or remove prospects to the list if they submit the form, but aren't opted out.

Use a dynamic list to automatically add or remove prospects based on the form completion and their opt out status.

Use a completion action on the form to automatically add anyone who completes it to the list.

Use table actions to add prospects to the list if they've filled out the form, but haven't opted out from communications.

Enable Send daily prospect activity emails (for all prospects); Enable Page Actions to notify managers.

Enable Visitors Filters for a specific IP range; Enable Page Actions to notify managers.

Enable Visitor Filters for a specific IP range; Enable Send daily visitor activity emails.

Enable Send daily visitor activity emails; Enable Send daily prospect activity emails (for my prospects).

Edit the list to be available for "Email Sanding"

Edit the email template to make it available for "List Emails"

Edit the list to be available for "Email Templates"

Edit the email template and choose the appropriate list

Dynamic content

Custom redirect

Layout template

Stock template

The prospect field

The field data format

The prospect field label

The field type

Archived list

Static list

Test list

Dynamic list

Segmentation rule

Profile

Completion Actions

Manually

Download an eBook

Open a Pardot email

Submit a Pardot form

Watch a video hosted in Wistia

From the list view

Through an automation rule

During the import process

Directly from the user record

On the 'Sending' tab of the email template

On the Testing' tab of the email template

On the Testing' tab of the list email

On the 'Sending' tab of the 1st email

Form report

Conversions report

List email report

Prospect lifecycle report

Shared CRM ID

Shared Assigned User ID

Shared email address

Shared tracking pixel

Create a new dynamic list using the criteria "Prospect email template", the template name, and "was not received" and then use it as therecipient list when sending the email template.

Send the email template to the "Hot Prospects" list, but select the "deduplicate" option to remove recipients that already received the email last week.

Create a new list of the prospects that received the email last week and then use it as a suppression list when sending the email template to the "Hot Prospects" list.

Send the email template to the "Hot Prospects" list like last time; the prospects that received it before will be automatically suppressed from receiving the same email template.

ReadyTalk, GoTo Webinar, WebEx

WebEx, JoinMe, GoTo Webinar

Zoho, WebEx, ReadyTalk

Adobe Connect, Lync, BlueJeans

Evaluating email template options for the program

Visualizing a prospect's possible paths

Understanding the timeline of the program

Measuring a specific step's performance

Prospects Created

Conversions

Opportunities Created

Opportunities Lost

All Prospects

Custome redirect

Page actions

Lead scoring and grading

Completion actions

The prospect is marked as optad out.

The prospect is removed from the recipient list

The prospect is removed from the suppression list

The prospect is removed from both the suppression list and the recipient list.

Custom Record Type fields

Custom Prospect fields

Custom Account fields

Custom Opportunity fields

Change prospect field value: 'Do Not Email' to 'Do Not Email

You can't use an automation rule to opt-out prospects.

Change prospect field value to Opt-out

UTM Parameters

Tracking Pixels

Cookies

Google Analytics Tracking Code

Soft Bounce

Hard Bounce

Any Bounce

None

After 5 Soft Bounces

Increase Deliverability

Avoid IP Blacklisting

IPs don't work well when cold

Build up email reputation

2

10

5

0

Completion Action

Page Action

Automation Rule

Dynamic List

Create an automation rule based on the specific webpage.

Add a completion action on the landing page.

Adding a page action and Pardot tracking code on the page.

Adding a page action on the form.

True

False

Pardot landing pages related list section

Engagement History component

Pardot Activities Visualforce page

Salesforce Activities section

Form

Form Handler

Use a completion action on the form to automatically add anyone who completes it to the list.

Use a dynamic list that matches prospects as they complete the form.

Use an automation rule where prospects who complete the form will match the rule once and be added to the list.

Use table actions to add prospects who have completed the form to the list.

Case records

Opportunity records

Contact records

Lead records

Account records

%%description%%

%%name%%

%%tittle%%

%%form%%

%%content%%

Submitting a form

Opening an email

Clicking a custom redirect

Unsubscribing from email

If connected to a sandbox first, when you create your production connector, all prospects will not automatically queue to sync.

Pardot can't "wipe" data, so you will need to manually delete any prospects and data that is brought into your Pardot account from the sandbox connector before enabling the connector for your production instance.

You cannot sync with a sandbox at all

The Grade as it includes personal information about the prospect.

The Profile as It reflects LenoxSoft's ideal customer.

The Campaign as it references the prospect's first touch point.

The Score as it shows activities taken by the prospect.