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The marketing department has a multi-stream engagement program. Each stream within the engagement program has multiple leads who have exhausted content. The content marketing manager adds a new piece of content into the top of the first stream only.
Who receives the new content at the next cast?
A marketer is creating an autoresponder email to send a link to a piece of content.
What is an incorrect use of a token?
The email marketing manager wants to reset the score for all leads who have been unengaged.
Which value in the CHANGE SCORE Flow Step will reset the leads’ score?
A colleague reviewed a Marketo program setup and noticed that one of the landing page URLs is not SEO-friendly and needs to be changed.
How can the URL of the landing page be changed?
A Marketo administrator wants to test the inclusion of the word “budget” in an email’s subject line within an email send program.
Which two settings must be configured for this test? (Choose two.)
A lead is deemed sales ready.
What is an appropriate method to communicate this to sales?
A marketing and sales organization agrees on a service level agreement for prospects who request demos through Marketo landing pages. The marketing department is tasked with building a Smart Campaign that sends an immediate auto-reply email to the prospect, and 30 minutes afterwards, sends an email notification to the lead owner.
What is the correct order in the Smart Campaign flow setup?
A lead’s score changes to 100, and the marketing manager wants two actions to occur immediately:
Send an email to the lead owner
Create an Interesting Moment
What should be done to ensure this?
Given the following message to the sales team:
“John Smith filled out form “Chicago Tradeshow” on October 11, 2013”
Which three types of tokens are most efficient to create this message on an alert? (Choose three.)
A marketer is building a Preference Center on a Marketo landing page and wants to provide a Department drop-down for those who select University as a company type.
Which form property should be edited?
A marketer wants to measure the success of various lead generation programs by leveraging acquisition programs.
How is the acquisition program assigned to a lead?
The communication limits for your Marketo instance are as follows:
Monica, a person in your database, received Email 01 from your instance at 8:00 this morning. She also qualifies for the audience of an email program scheduled to send Email 02 at 2:00 this afternoon. Email 01 and Email 02 are both non-operational.
Which statement is true?
A U.S.-based organization does business internationally. The forms on the company website collect basic information: First Name, Last Name, Company Name, Country, and Email Address.
What needs to be done in Marketo to ensure legal requirements are met for handling leads in countries with double opt-in laws?
TESTED 17 May 2024