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  5. SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation Questions and Answers

C_C4H260_01 Sample Questions Answers

Questions 4

When the system processes imported contact data and uses it to build best records and enrich contacts, it normally uses a matching origin ID or an identification-relevant ID. Which parameters can be combined to match the datasets if these are not available?

Options:

A.

Additional ID and the contact's address

B.

Additional ID and the contact's full name

C.

Shareable ID and the contact's full name

D.

Shareable ID and Additional ID

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Questions 5

When importing actual data from SAP ERP, where is the data associated to the campaign shown?

Options:

A.

Content area

B.

Spend area

C.

Collaboration area

D.

Performance area

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Questions 6

You want to delete the interactions of several contacts from SAP Marketing Cloud that were collected via one specific source system. Interaction information from other sources can remain in SAP Marketing Cloud. Which application jobs do you need to execute? Note: There are 2 correct answers to this question.

Options:

A.

Contacts: Flag Contacts for Deletion Based on Target Group

B.

Contacts: Delete Flagged Contacts

C.

Interactions: Delete Flagged Interactions

D.

Interactions: Flag Interactions for Deletion

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Questions 7

You need to execute campaigns based on the buying propensity applicable for some specific country and region. This means that you will have to create a predictive model. How can you restrict the validity of a predictive model?

Options:

A.

Provide a training set that contains only contacts from the specific countries and regions.

B.

Add an applicable scope for the relevant countries and regions.

C.

Assign a specific target group with those countries and regions to the target object

D.

Use Segmentation to select relevant countries and region.

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Questions 8

When it comes to best practices and how to configure your data sources, what needs to be considered with regard to interactions? Note:There are 2 correct answers to this question.

Options:

A.

Use standard interaction types where possible.

B.

Use the same interaction types for the same events.

C.

Load master data and transactional data in one package for a given API.

D.

Load interactions before creating the respective contacts.

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Questions 9

Which of the following parameters can be defined for a campaign in the lead nurture stream? Note: There are 3 correct answers to this question.

Options:

A.

Exclusion criteria

B.

Segmentation Model

C.

Create interaction

D.

Skip campaing

E.

Whait period

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Questions 10

You want to customize the SAP Marketing Cloud solution according to your customer's specific requirements. How can you customize SAP Marketing Cloud?

Options:

A.

Use the AIF Configuration app.

B.

Use the Manage Software Collection app

C.

Log on to the SAP GUI and use transaction SPRO.

D.

Use the Manage your Solution app.

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Questions 11

You want to bring multiple branches together for a campaign and simplify it by merging. What are the important points to consider when using this functionality? Note: There are 2 correct answers to this question.

Options:

A.

As soon as one contact enters a No-branch, the contact cannot move back to the corresponding Yes-branch.

B.

You can merge branches in the Campaign Designer irrespective of the e-mail sent in the original branches.

C.

As soon as one contact enters a No-branch, the contact can move back to the corresponding Yes-branch.

D.

Merged branches are always combined with an OR condition.

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Questions 12

You are loading accounts and contacts originating in SAP S/4HANA into your SAP Marketing Cloud system. What is the required configuration to distinguish these entities?

Options:

A.

Define a function for accounts and contacts.

B.

Define a team member role for accounts and contacts.

C.

Define different ID origins for accounts and contacts from SAP S/4HANA.

D.

Define one ID origin and one additional ID for accounts and contacts from SAP S/4HANA.

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Questions 13

Which of the following statements describe Account Based Marketing? Note: There are 2 correct answers to this question.

Options:

A.

As a precondition, you need success data of externally executed campaigns in SAP Marketing Cloud system.

B.

Engagement with accounts and contacts is possible via personalized campaigns executed in SAP Marketing Cloud.

C.

It is a strategy that coordinates marketing and sales activities to drive business growth with a targeted set of accounts.

D.

Engagement with accounts and contacts is possible only via third party executed campaigns.

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Exam Code: C_C4H260_01
Exam Name: SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation
Last Update: May 4, 2024
Questions: 89
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