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Salesforce MC-101 Dumps

Exam Code:
MC-101
Exam Name:
Salesforce Certified Marketing Cloud Engagement Foundations
Last Update: Oct 5, 2025
122 Questions with Explanation
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Salesforce Certified Marketing Cloud Engagement Foundations Practice Questions

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MC-101 FAQs

The MC-101 exam is the Salesforce Certified Marketing Cloud Engagement Foundations Exam, designed to test your knowledge of Marketing Cloud’s basic functionality, including its capabilities, subscriber data, channel management, and campaign best practices.

There are no official prerequisites, but Salesforce recommends hands-on experience with Marketing Cloud or completion of related learning through Trailhead. A general understanding of digital marketing concepts is also helpful.

Key areas include:
→ Marketing Cloud basics and capabilities
→ Subscriber data management
→ Email marketing best practices
→ Tracking and reporting
→ Campaign setup and execution
→ Channel management (email, mobile, social, and web)

Preparation should include studying Salesforce-provided resources, practicing in a Marketing Cloud environment, and reviewing key marketing concepts. Many candidates also rely on practice questions and study materials from trusted sources like Dumpspedia.

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Salesforce Certified Marketing Cloud Engagement Foundations Questions and Answers

Questions 1

Which CAN-SPAM requirements should a marketing associate be aware of in regard to unsubscribing from commercial emails?

Options:

A.

Providing a mechanism that does NOT require a subscriber to log in to unsubscribe

B.

Requiring the subscriber to complete a survey before allowing them to unsubscribe

C.

Mandating subscribers to provide a reason for opting cut before allowing them to unsubscribe

Questions 2

A marketing associate needs to select a content block within Content Builder for an email template with the following requirements:

• There are two separate content versions available.

• The two content versions will need to be evaluated on performance.

• The two content versions will need to be contained into one content block.

Which content block should the associate use?

Options:

A.

A/B Test Content

B.

HTML Content

C.

Dynamic Content

Questions 3

A marketing associate at Cloud Kicks wants to acquire new email subscribers for the company's new line of next generation footwear.

What should the associate utilize?

Options:

A.

Target current employees

B.

Purchase a list

C.

Utilize web signups